Al Michaels Shares Brutally Honest Thoughts on Thursday Night Football

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usatsi 10383649 1

Amazon Prime broke into the NFL broadcasting space in a big way this season. 

Not only did the streaming platform nab the rights to the league’s weekly Thursday Night Football broadcasts, it hired two star commentators in Al Michaels and Kirk Herbstreit to call the games.

Still, the final result was underwhelming.

A report surfaced Thursday that Amazon had to compensate advertisers after its Thursday Night Football viewership numbers wound up lower than the company anticipated. 

According to Front Office Sports, Amazon was targeting an average of 12.5 million viewers per game. Nielsen pegged the final number at 9.6 million, while Amazon’s internal metrics reported an average of 11.3 million.

Michaels believes there’s an easy explanation for that. The Thursday night schedule generally stunk.

Appearing on Richard Deitsch’s Sports Media podcast this week, Michaels didn’t hold back his thoughts on the quality of games he was asked to call.

“I mean, you just can’t oversell something,” he said, via AwfulAnnouncing. “Do you want me to sell you a 20-year-old Mazda? That’s what you’re asking me to do. I can’t sell you a used car.”

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Publish Date:2023-01-14 01:26:10

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